
Glacéau, on April 3, unveiled their new pop-up brand experience space in the Soho district of New York City. The shop will feature Vitamin Water 10, their new naturally sweetened beverage that yields only ten calories per serving. It was developed in response to the many consumer requests for a more healthy conscious version of their popular Vitamin Water beverage. Vitamin Water 10 comes in four flavors: XXX (triple antioxidants-acai-blueberry-pomegranate), Essential orange-orange (c+calcium), Energy tropical citrus (b+guarana) and Multi-V lemonade (a-zinc). For the next ten days (til April12) every flavor is available for consumers to sample. I tasted all four and will be posting an in-depth review soon.
The Vitamin Water Brand Space is design to have a lounge-like atmosphere were people can hangout, relax and engage with the Vitamin Water Brand. There’s a host of amenities including free WiFi, a laptop bar for checking email or internet browsing, couches throughout, Nintendo Wii game play, a foosball table, and a free instant photo booth. It will be open for only ten days (April 3-12th), so check it out while you can.
To kick things off, Carmen Electra will host the launch party tonight with beats provided by DJ Kiss. Various DJ’s will be rotating throughout the next ten days to provide nonstop partying, during business hours of course.
Vitaminwater10 Des10ation NYC
626 Broadway (between Bleecker and Houston), New York, NY
Open April 3-12th (10am-7pm)







Tags: FoodNews, NewYorkCity